I've never lived a day without the knowledge of taking care of the skin simply because my mother is a true professional in the beauty industry. Growing up in her beauty center, where beauty and skincare are a way of life, I have absorbed all sorts of beauty advices like a sponge. From skin analysis, skincare products, facial treatments to the right food to eat, I know exactly what is needed for our skin to stay flawless healthily and effortlessly.
It's true that I'm often asked by people around me which foundation/powder I use - my answer is simple because I really do NOT use any! Sharing beauty & skincare tips with friends and family has always been part of my life. So one day I thought, "why not share these tips with more people out there?" - that's when "I Never Use Foundation Breakfast Club" was born :)
Why did I start INUF Responsible Skincare?
Guided by my mother, I began analyzing my clients' skins when I first started INUF Breakfast Club on Facebook. It was truly one of the most intensive dermatological "trainings" I've ever had in my life! The biggest reward from such training is to understand most of the people's skin, especially for Asian users like us living in humid climates, polluted and stressful environment.
I decided to take my entrepreneurial experience and my love for skincare to create my own product line with a team of top industry experts from Hong Kong and the USA. My goal is simple that I want to bring the highest quality, vegan and effective products to the market to help people gain the health of their skin back.
What do I also want to introduce to the world besides my own brand?
There are plenty of fantastic skincare brands around the globe that offer professional, ethical and conscious skincare products besides my brand. I would like to share with you all the products that truly impress me. The products we source globally can only be found in beauty salons and used by trained beauticians. We make sure everything we introduce to our customers is toxin/paraben/chemical/cruelty free.
So sit back and enjoy. Let us all be the BEST version of ourselves! :)