Founder's story:
I've never lived a day without the knowledge of taking care of the skin simply because my mother is a true professional in the beauty industry. Growing up in her beauty center, where beauty and skincare are a way of life, I have absorbed all sorts of beauty advices like a sponge. From skin analysis, skincare products, facial treatments to the right food to eat, I know exactly what is needed for our skin to stay flawless healthily and effortlessly. 

It's true that I'm often asked by people around me which foundation/powder I use - my answer is simple because I really do NOT use any! Sharing beauty & skincare tips with friends and family has always been part of my life. So one day I thought, "why not share these tips with more people out there?" - that's when "I Never Use Foundation Breakfast Club" was born :) 

Why did I start INUF Responsible Skincare?
Guided by my mother, I began analyzing my clients' skins when I first started INUF Breakfast Club on Facebook. It was truly one of the most intensive dermatological "trainings" I've ever had in my life! The biggest reward from such training is to understand most of the people's skin, especially for Asian users like us living in humid climates, polluted and stressful environment. 

I decided to take my entrepreneurial experience and my love for skincare to create my own product line with a team of top industry experts from Hong Kong and the USA. My goal is simple that I want to create vegan, effective and highest quality products to the market to help people wake up with smoother skin and a healthy glow! 

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My other passion besides creating my own brand:
There are plenty of fantastic wellness brands across the globe that offer professional, ethical and socially conscious products. I would like to share with you all the products that truly impress and inspire me. These goodies usually are the travel hunts I fall in love when I am on the road. They are often small, niche boutique brands founded by truly amazing people. I like to contact and deal with the brand owners every time I find something I love. Many friendships are made during the process. I love doing it and I do strongly believe every single item we sell here at INUF. 

I make sure everything we introduce to our customers is toxin/chemical/cruelty free. Shop with us with confidence for quality and safety. 
​Sit back and enjoy. Let us all be the BEST version of ourselves! :)
- Olive